E-commerce Direct-to-consumer brands and marketplaces
Our largest and deepest vertical: DTC brands in fashion, beauty, home, lifestyle and consumer electronics. Expect high-volume CPA alongside revenue share on the categories with heavy order values.
- Average order value
- $96
- Conversion rate
- 3.8%
- Repeat-buyer rate
- 27%
The network carries seventeen flagship e-commerce brands — DTC labels built natively on Shopify, established marketplaces and subscription products that lead their categories. Fashion and beauty convert hardest, and coupon and editorial traffic both do exceptionally well on brand pages that lead with a story.
Consumer electronics pays bigger CPAs, though from a smaller addressable market. Traffic with buying intent — review sites, comparison pieces, gift-guide SEO — converts well there. Across the vertical, plan on CPAs of $45–90 and revenue-share deals of 5–13%.